This professional values statement was created through an assignment for my Capstone at Champlain College.
We live in a world where we expect instant information, which can be overwhelming, helpful, or inspiring. In 2020, consumers exchanged 2.1 trillion text messages. Between 80 and 120 million digital messages are sent by B2C marketers per year; by 2025, it’s predicted that there will be 376.4 billion daily emails sent. Some of this content is simply noised to be ignored, yet some of the messages can be powerful, and that power can make a difference in this world. As marketers, we have the privilege of telling stories that ignite curiosity, passion, and purpose. The storyteller who starts it all is who I would like to be.
On a personal level, I like the way a campaign or an ad can put a smile on someone’s face. I want marketing to matter. A clever campaign can change behavior and start new movements for social good. I like to spark joy by providing an experience that dazzles someone. Through marketing, we can create a way for people to understand and appreciate new ideas to spark social good. Here’s a simple example: When Betty White passed away, we lost a beloved national figure. Instead of focusing on the negative, a social media campaign turned it into a powerful, positive, and shared experience by asking people to donate to their local animal shelter. The #BettyWhiteChallenge raised $12.7 million on Facebook alone for animal shelters nationwide.
I would like to be a part of the spark that marketing has to offer. My Marketing career is beginning, and I am honored to be part of this exciting journey.
We live in a world where we expect instant information, which can be overwhelming, helpful, or inspiring. In 2020, consumers exchanged 2.1 trillion text messages. Between 80 and 120 million digital messages are sent by B2C marketers per year; by 2025, it’s predicted that there will be 376.4 billion daily emails sent. Some of this content is simply noised to be ignored, yet some of the messages can be powerful, and that power can make a difference in this world. As marketers, we have the privilege of telling stories that ignite curiosity, passion, and purpose. The storyteller who starts it all is who I would like to be.
On a personal level, I like the way a campaign or an ad can put a smile on someone’s face. I want marketing to matter. A clever campaign can change behavior and start new movements for social good. I like to spark joy by providing an experience that dazzles someone. Through marketing, we can create a way for people to understand and appreciate new ideas to spark social good. Here’s a simple example: When Betty White passed away, we lost a beloved national figure. Instead of focusing on the negative, a social media campaign turned it into a powerful, positive, and shared experience by asking people to donate to their local animal shelter. The #BettyWhiteChallenge raised $12.7 million on Facebook alone for animal shelters nationwide.
I would like to be a part of the spark that marketing has to offer. My Marketing career is beginning, and I am honored to be part of this exciting journey.